I’m going through a personality evolution. I’m loving being a mum but I’m also mourning the old me, that I know I can’t fully be again. I’m trying to find a balance.
Community is not synonymous with audience or customer base, and no business should just switch to talking about their community if really people just buy stuff from them. True some customers might feel part of a business or brand community but it’s unlikely they all do and… wait for it… that’s ok!
At the start of the year I had a baby and not being someone that can really sit still for too long, I’ve started using a small fraction of my time whilst on maternity leave, to explore Community as it grows into an industry in it’s own right.